FOUNDING STORY OF CLIMATE WAVE COFFEE
It all started with one simple question: whether coffee is climate-friendly or not?
Praveen Ponraj and Monica Pandian are the founders of Climate Wave Coffee. They both live an eco-conscious lifestyle. When they moved to Canada from India in 2016, Praveen was attracted to Victoria, BC's vibrant, cozy, community-oriented cafe culture. Since then his relationship with coffee has grown day after day. In 2018, a question started appearing in the couple's mind: whether coffee is climate-friendly or not. They both are that wild-kind who dig deep into their topic of interest to find answers from all perspectives. They began their journey to find the answer by meeting 100s of coffee people from baristas to roasters to farmers to equipment manufacturers to distributors. The five-year journey exposed various social and environmental injustice currently happening in Global Coffee Value Chain as well as enabled them to figure out solutions to each one of those problems. In 2023, they crated the framework called Climate Wave Coffee Solutions and founded Climate Wave Coffee to implement each one of those solutions.